AIRO Outbound Campaigns in Ringover allow you to launch AI-powered outbound calling campaigns to qualify leads, book demos, follow up with prospects, and engage existing customers automatically. In this guide, you’ll learn how to import contacts, configure your AI voice agent and call scripts, schedule outreach, and monitor campaign performance.

Create and launch AI-powered outbound campaigns with AIRO

1. Start a campaign and import your contact list

Define the leads your AI voice agent will contact using one of three import methods.

1. Go to the Campaigns section from the left sidebar.
2. Click on New Campaign.
3. Select your preferred contact import method:
   • Copy & paste: Paste phone numbers and contact details directly (one contact per line, starting with the phone number separated by commas).
   • CSV: Drag and drop or browse to upload a .csv file (up to 1,000 contacts).
   • CRM: Connect HubSpot or Salesforce to automatically pull existing contact lists.
4. Click on Import contacts.
5. Click on See contact list to verify valid numbers and fix any formatting errors.
6. Click on Next to proceed to campaign settings.

2. Configure your AI caller, objective, and script

Assign a voice agent and tailor the conversation flow to match your business goal.

1. Enter a recognisable Campaign Name.
2. Select the AI Voice Agent that will conduct the calls.
3. Choose an Objective to shape how AIRO adapts the conversation:
   • Book a demo: Engage warm leads and schedule meetings.
   • Leads qualification: Qualify prospects before handing them over to your sales team.
   • Follow-up: Reconnect with prospects after previous interactions.
   • Upsell: Contact existing customers about additional products or services.
   • Custom: Build a custom conversation flow for specific needs.
4. Review and edit the auto-generated Conversation Script (Welcome Message, Objection Handling, and Closing Message) and insert dynamic variables if needed.
5. Add Tags to categorise your campaign for easier filtering and reporting.

3. Set call schedules, voicemail rules, and launch

Define outreach hours, retry logic, and voicemail handling before activating your campaign.

1. Set your Start Date and define the allowed Call schedule (days of the week and time window).
2. Configure Max simultaneous calls and enable automatic retries for unanswered calls if desired.
3. Choose whether to Leave a message (and customise the voicemail text) or Hang up when a contact does not answer.
4. Click on Next to review your campaign summary.
5. Click on Launch Campaign to begin outreach immediately, or click Save to Draft to launch it later.

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4. Monitor, edit, and filter active campaigns

Track call outcomes, adjust prompts in real time, and organise your outreach from the Campaigns dashboard.

Manage campaign status and contacts

Use these tools to pause outreach, refine AI prompts, or add new leads while a campaign is running.

1. Use the status tabs (All, Draft, Ongoing, Paused, Scheduled, Completed) to view campaigns by lifecycle stage.
2. Click the three-dot menu next to any campaign to Edit Campaign, Pause/Resume outreach, or Delete it.
3. Click directly on a campaign name to update your AI script prompts, inspect individual contact outcomes, or add new contacts at any time.
4. Use the top drop-down filters to sort campaigns by Objective or AI Voice Agent.

🎉 You now know how to create, configure, and launch AI-powered outbound campaigns with AIRO and can automate your lead qualification and demo bookings effortlessly!