The Campaign Registry (TCR) charges various fees for managing registrations, as do SMS aggregators, mobile carriers, and third-party vetting services that carriers require for specific use cases or SMS traffic volumes.
Ringover does not charge any additional fees for TCR registration.
Brand Registration Fees
Brand registration fees are one-time fees required in order to register your business with TCR. Brand registration helps verify your brand and prevent impersonators from sending messages in your company’s name. While you'll usually only need one registration, if you have multiple sub-brands in one Ringover account, you'll need separate registrations for each. Please keep in mind that brand registration fees apply to every application, even if your submission is rejected.
Fee type | Fee Amount | Required for | Charged by |
Brand application fee | $4 (per request) | All Businesses | TCR |
Campaign Registration Fees
Campaign registration fees are a one-time vetting fee and a monthly fee that varies on SMS usage. To use SMS, you need to register a campaign and assign numbers to it. This helps carriers understand how you're using SMS and prevent any misuse or malicious acts on your numbers. Registering also helps ensure that your messages aren't wrongly flagged or interpreted as policy violations. For example, sending updates on a loan application could be mistaken for loan marketing and result in blocked messages.
Fee type | Fee Amount | Required for | Charged by |
Campaign vetting fee | $15 (per-request) | All Businesses | Bandwidth |
Low Volume campaign | $1.50 (monthly with a three-month minimum commitment) | For businesses sending less than 15,000 messages per month, throughput is restricted to 1 message per second per carrier across all numbers in this campaign. | TCR |
Standard Campaign |
$10.00 (monthly with a three-month minimum commitment) |
For businesses sending more than 15,000 messages per month from within this campaign or those that require higher throughputs. | TCR |
Additional Fees/Penalties
Carriers have enacted policies to ensure compliance with state and federal policies and ensure consumers are contacted in a safe and appropriate manner. In the event of a policy violation, carriers may impose the following fines.
Prices below are shown for informational purposes only and may change at any time.
Item | Fee | Compliance issue | Charged by |
Person-to-person route abuse | $10 (per message) | A business which deliberately ignores or evades the carrier rules regarding business SMS. | T-Mobile |
Failure to utilize campaign penalty | $250 (per violation) | Fines charged for any campaign with no number assigned for 60 days. | T-Mobile |
Tier 1 Severity 0 (Sev-0) violation | $2,000 (per violation) | For any phishing, smishing, or social engineering (tactics to get a target to reveal personal information). | T-Mobile |
Tier 2 Severity 0 (Sev-0) violation | $1,000 (per violation) | Sending illegal content (according to all state and federal laws). See T-Mobile’s Code of Conduct, section 5.1. | T-Mobile |
Tier 3 Severity 0 (Sev-0) violation | $500 (per violation) | Any other instance of non-compliance. See T-Mobile’s Code of Conduct, section 5.7. | T-Mobile |