logo-line-color Created with Sketch.
Start your free trial

SMS A/B Testing

  • Updated

SMS AB Testing

The SMS A/B Testing feature allows the user to try different variations of SMS. This SMS A/B feature is one of the most important features over here. This particular feature is so reliable that it can surely be trusted. 

 

Steps to add SMS A/B testing

The steps to use this important feature SMS A/B Testing there are few steps to follow. Here are the steps.

1. Go to the Cadence edit step page. Make sure your cadence is paused in case if it is a running cadence, you won’t be able to edit steps.

2. In order to use SMS A/B Testing, first we need to add a step of SMS. For that we have to click on Add step inside that particular cadence and then you can click on the SMS icon and type the message that you want to send as SMS.




3. You can enable the A/B Testing toggle from the options menu on the top right while editing a SMS steps, and then you can add different SMS variations.


 

4. Turning on this toggle there will be multiple templates showing the percentages of the probability of sending that particular SMS to be sent to any user. 

 

Things to remember while using SMS AB Testing

There are few things that you should always remember while using this particular feature. These are below:

  • Point 1: When you enable AB Testing, minimum of 2 SMS types appear which is SMS A and SMS B. You can add maximum of 4 different types of SMS body like SMS A, SMS B, SMS C, and SMS D.


 

  • Point 2: Now you can distribute the percentage of the SMS to be sent either manually or just by turning on the toggle Distribute equally.

 

  •  Point 3: In case if you distributed the percentage more than 100%, you can not move on to the next step as it would show an error pop up to fix the percentage to make it 100%. You can recalculate and divide by manually entering percentage or you can simply select Disctribute Equally to split the percentage automatically & equally. So this particular step is very much important to go ahead with the process.


 

  • Point 4: Total percentage for SMS can not be less than 100. If you try to do it manually and there is some mistake, a pop like this would appear, if you click on Yes, it will split the remaining percentage equally for you. 




  • Point 5: You can make use of the import template feature in this section without writing SMS again and again simply by clicking on the Import Template option here. This will help you to reduce the time for writing the same type of SMS body. This is how your SMS would get imported from already created templates.