What you need to know to send SMS and MMS with Ringover
As part of the Federal Communications Commission's (FCC) efforts to reduce spam and increase the reliability of SMS business communications, 10DLC (10-digit long code) registration through The Campaign Registry (TCR) is now a mandated process. While this requirement is beyond Ringover’s control, we are committed to providing the support and guidance our customers need for a successful and efficient registration experience.
Why is TCR registration required?
The TCR registration process ensures compliance with FCC regulations and carrier requirements, helping businesses maintain trustworthiness in their SMS communications. By registering:
Your messages are less likely to be flagged as spam.
You gain higher deliverability rates and throughput.
Your business demonstrates its commitment to regulatory compliance.
For businesses using 10DLC numbers to communicate with customers, TCR registration is a non-negotiable requirement to avoid interruptions in SMS traffic.
Ringover’s commitment to supporting your registration
To help our customers complete the TCR registration process smoothly, Ringover provides this detailed Registration Guide to assist with both the Brand and Campaign registration steps.
Important notes about the process
Subject to Change: TCR and 10DLC requirements can change unexpectedly. While Ringover strives to stay up-to-date and adjust our processes accordingly, there may be occasions when a registration is rejected due to unforeseen changes.
Customer Responsibility: Since the content provided during registration is submitted directly by you, our valued customer, it’s vital to ensure all details are accurate and complete before submitting the forms.
Why prompt action is essential: Delays or errors in registration can result in your SMS traffic being blocked. By acting quickly and carefully, you can ensure uninterrupted communications with your audience.
What happens if you don’t register?
Failing to complete your TCR registration can lead to:
Blocked SMS Messages: Unregistered 10DLC numbers will be filtered or blocked entirely by carriers.
Service Interruptions: You risk losing the ability to communicate with customers via SMS.
Compliance Issues: Non-registration may expose your business to potential fines or penalties.
Articles to check :
FAQ
General Questions about SMS and TCR Registration with Ringover
What is a Brand ID?
A Brand ID is a collection of information used to identify the business sending an SMS. A brand represents the company or entity that the end user perceives as the sender of a message.
For example, if an HVAC company, Acme HVAC, sends SMS maintenance reminders to its customers using Ringover, the brand would be identified as Acme HVAC. In most cases, a brand equals the legally registered company name.
What is an SMS Campaign ID?
A Campaign ID indicates how your phone numbers are being used for SMS communications. Typically, a business will have one Brand ID but may have multiple Campaign IDs, depending on its SMS use cases.
For example, Acme Healthcare might create an SMS Campaign ID labeled “Appointment Reminders” to send appointment notifications to its clients.
Cost and commitment
How much does TCR registration cost?
The cost of TCR registration is established by TCR (The Campaign Registry) and passed with no markup to our customers. There are one-time and monthly charges associated with registration, as registration is carrier-specific and carrying an ongoing registration carries a cost.
One-time charges:
- $4: Brand registration (required)
- $15: Campaign registration (required)
- $50: TCR registration expedite fee (optional)
Monthly charges:
- $1.50 / month for low volume
- Up to $10 / month for high volume (choose the volume on the dashboard)
These fees are charged by The Campaign Registry (TCR), aggregators, and vetting agencies. Ringover does not charge additional fees for the TCR registration process.
Can I opt out of TCR registration?
Yes, you can opt out of TCR registration; however, your SMS messaging will be disabled.
Ringover cannot allow unregistered SMS traffic to cross its network. If you choose to opt out, you may port SMS capabilities to another provider while continuing to use Ringover for voice and other services.
Contact Ringover support if you wish to disable SMS capabilities on your account.
Registration requirements and management
Do I need to register with TCR for SMS usage?
Yes, you must register your brands and campaigns with TCR to use Ringover’s SMS features. Unregistered campaigns will result in SMS traffic being blocked.
Do I need to register for 2FA or non-marketing messages?
Yes, all SMS campaigns, including two-factor authentication (2FA), must be registered with TCR. This ensures compliance and avoids potential message blocking by carriers.
Do I need to register if I only receive SMS messages?
Yes, phone numbers used to send or receive SMS messages must be registered with TCR.
Who can register my business with TCR?
A super admin from your company can complete the registration process through Ringover’s system, which is connected to The Campaign Registry.
Does TCR apply to Canadian businesses?
If a Canadian company sends SMS messages to U.S. customers, TCR registration is required. However, registration is not needed for sending SMS messages within Canada at this time.
SMS Campaign setup
Can multiple SMS brands and campaigns be created per account?
Yes, you can register multiple brands and campaigns, but most businesses will only need one brand and multiple campaigns.
What is SMS additional brand vetting?
Certain industries or use cases may require additional vetting to assess business trustworthiness.
If your SMS volume exceeds 6,000 messages per day, you may also need additional vetting. This process involves a $40 fee and assigns your business a trust score, which affects message deliverability.
What type of phone numbers can I assign to a TCR campaign?
Any phone number provisioned through Ringover can be assigned to a campaign, including direct numbers, call queues, and company numbers.
However, toll-free numbers and fax-only numbers cannot be assigned to TCR campaigns.
Do I need to register for TCR every time I add a new number?
No, but new numbers must be manually assigned to an existing campaign before SMS capabilities are enabled.
How many numbers can be assigned to a campaign?
Campaigns are limited to 49 numbers. However, if you have a single use case for more than 49 numbers, contact your TCR Specialist for guidance on how to proceed.
Can I assign one phone number to multiple campaigns?
No, TCR and carriers don’t allow you to use one number for multiple campaigns.
You can have one number assigned to one campaign only.
🎉 Avoid service interruptions by ensuring your SMS campaigns are registered and compliant with TCR requirements. For more information, visit our Registration Guide or contact Ringover support for assistance.