SMS campaign brand names allow you to customize the sender identifier on your outgoing text messages with a personalized name representing your business. In this guide, you’ll learn how to submit a brand name request, apply character limits, and select your custom identifier to boost company visibility and build trust with your recipients.

Prerequisites

To use this feature, you must be an administrator of your Ringover account.

Create and customize SMS brand names

1. Submit a new brand name request

Create a custom sender ID and submit it to the Ringover team for verification.

Go to the Other page of your Ringover Dashboard.
Scroll down to the Brand names section.
Click on the Add Brand Name button.
Enter your desired brand name.
Click on Create to submit the request to our support team.

💡 Your brand name must be between 1 and 11 characters in length. It must align directly with the legal name of your business (as it appears on your official business registration) or your registered trade name.

2. Track approval and select your active brand name

Once approved, you can easily toggle between your business brand names to customize your campaigns.

Watch your inbox for an email notification from the support team confirming if your request is approved or rejected
Once accepted, open your SMS Campaigns page
Select your newly approved brand name from the "Sender" dropdown menu to use it for your outgoing texts

Ringover also allows you to choose between different brand names for your automated transactional SMS notifications. To modify your default notification brand, review your current dashboard settings or contact our support team for specific routing guidance.

🎉 You now know how to create and change brand names on Ringover and can personalize your outreach to boost brand visibility and inspire greater trust among your recipients!