TCR Registration and 10DLC Compliance
What You Need to Know to Send SMS and MMS with Ringover
As part of the Federal Communications Commission's (FCC) efforts to reduce spam and increase the reliability of SMS business communications, 10DLC (10-digit long code) registration through The Campaign Registry (TCR) is now a mandated process. While this requirement is beyond Ringover’s control, we are committed to providing the support and guidance our customers need for a successful and efficient registration experience.
Why Is TCR Registration Required?
The TCR registration process ensures compliance with FCC regulations and carrier requirements, helping businesses maintain trustworthiness in their SMS communications. By registering:
- Your messages are less likely to be flagged as spam.
- You gain higher deliverability rates and throughput.
- Your business demonstrates its commitment to regulatory compliance.
For businesses using 10DLC numbers to communicate with customers, TCR registration is a non-negotiable requirement to avoid interruptions in SMS traffic.
Ringover’s Commitment to Supporting Your Registration
To help our customers complete the TCR registration process smoothly, Ringover provides this detailed Registration Guide to assist with both the Brand and Campaign registration steps.
Key Highlights of the Guide
- Preparation Is Critical: Before starting, gather all the necessary information, including your legal business name, campaign use case, opt-in, opt-out, and help messages and keywords as well as sample messages.
- Accuracy Matters: TCR allows only five registration attempts per campaign. Inaccuracies in submissions can lead to permanent SMS traffic blocks, so review the guide carefully.
- Step-by-Step Support: Our guide walks you through every form field, reducing the chances of errors and delays.
Important Notes About the Process
- Subject to Change: TCR and 10DLC requirements can change unexpectedly. While Ringover strives to stay up-to-date and adjust our processes accordingly, there may be occasions when a registration is rejected due to unforeseen changes.
- Customer Responsibility: Since the content provided during registration is submitted directly by you, our valued customer, it’s vital to ensure all details are accurate and complete before submitting the forms.
- Why Prompt Action Is Essential: Delays or errors in registration can result in your SMS traffic being blocked. By acting quickly and carefully, you can ensure uninterrupted communications with your audience.
What Happens If You Don’t Register?
Failing to complete your TCR registration can lead to:
- Blocked SMS Messages: Unregistered 10DLC numbers will be filtered or blocked entirely by carriers.
- Service Interruptions: You risk losing the ability to communicate with customers via SMS.
- Compliance Issues: Non-registration may expose your business to potential fines or penalties.
Begin Your TCR Registration Today
Registering your 10DLC campaigns is critical for maintaining uninterrupted SMS communications with your customers. Start the process now by reviewing our Registration Guide or reaching out to Ringover’s TCR Specialist for assistance. Let’s work together to ensure your business stays compliant and connected!
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Step One: Prepare to Register
The checklist below will ensure that you are ready to for registration:
Brand Information:
Brand Name / Company Name AS REGISTERED with the State and as listed on your website
Entity type: Private for Profit, Tax-Exempt, etc.
Tax number/ID/EIN
Legal company name
DBA or brand name is applicable (should match website information)
Vertical / Industry Type
Website address: You must have a web-presence as this is required for vetting your brand
Company address: Street address, City, State/Province, ZIP/postal code, Country
Contact details
Support email address
Support phone number
Messaging Information:
Campaign name and description
Campaign use case - choose one use case per campaign. Choosing multiple use cases will result in delays and possible rejections due to an increased level of scrutiny: 2FA, Customer Care, Account Notification, Higher Education, Security Alert, Polling and Voting, Fraud Alert Messaging, Public Service Announcement, Marketing, Machine to Machine
Information on how you are obtaining consent (your opt-in methodology, aka “Call-to-Action” aka the way you obtain your customer’s phone number and consent to send them SMS)
Sample messages (3): all sample messages should include brand name and opt-out language
Opt-in messages and keywords, opt-out messages and keywords, help messages and keywords
Your Privacy Policy and/or Terms and Conditions: a link to the message program privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared
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Detailed Guidance
About the Privacy Policy
When a campaign is being vetted, the language presented in a sender's Privacy Policy is heavily scrutinized to ensure the message sender doesn't improperly claim to have the consumer’s consent to share end-user data with third parties for marketing purposes. While it's permissible for a business to share end-user data essential for business operations, the fundamental practice of sharing data to sell consumer information (leads) to third parties is a prohibited campaign type and will be rejected.
To successfully address these requirements, we recommend adopting and including a process in the Privacy Policy that demonstrates senders will refrain from sharing information consumer data.
Example: "Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties."
Message senders are required to acknowledge the consumer's right to opt out of a messaging campaign to ensure that message recipients’ consent remains intact. The Privacy Policy must also include instructions on how to opt out of future communications.
Example: “If you wish to be removed from receiving future communications, you can opt out by texting STOP, END, CANCEL, UNSUBSCRIBE, or QUIT”
We strongly suggest that each brand create a personalized Privacy Policy with accompanying SMS disclosures as discussed above. We cannot provide guidance on what is legally required within a Privacy Policy. It's the responsibility of the message sender to research and ensure the Privacy Policy meets TCPA laws, as well as, individual carrier compliance requirements. For new, non-established brands entering the messaging space, there are online resources that can help you develop the required operational processes and Privacy Policy templates that will fit the unique needs of your business.
Note: If you're using online resources, your Policy, Practices, and Procedures must still include the above SMS disclosures and functions. Failure to adopt these practices may result in receiving a registration and vetting rejection.
When requested in the registration form, please provide at least one link to your Privacy Policy and Terms and Conditions meeting the above requirements. If your website does not contain a Privacy Policy addressing this specifically, you must update the website BEFORE registering, otherwise your campaign will be rejected.
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Sample Privacy Policy Structure and Content
[BRAND NAME] SMS Terms and Conditions
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Introduction
[BRAND NAME] may disclose Personal Data and other information as follows:-
Third Parties that Help Provide the Messaging Service: We will not share your opt-in to an SMS short code campaign with a third party for purposes unrelated to supporting you in connection with that campaign. We may share your Personal Data with third parties that help us provide the messaging service, including, but not limited to, platform providers, phone companies, and other vendors who assist us in delivering text messages.
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Additional Disclosures:
- Affiliates: We may disclose Personal Data to our affiliates or subsidiaries; however, their use and disclosure of your Personal Data will be subject to this Policy.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
- Affiliates: We may disclose Personal Data to our affiliates or subsidiaries; however, their use and disclosure of your Personal Data will be subject to this Policy.
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Additional Disclosures:
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Third Parties that Help Provide the Messaging Service: We will not share your opt-in to an SMS short code campaign with a third party for purposes unrelated to supporting you in connection with that campaign. We may share your Personal Data with third parties that help us provide the messaging service, including, but not limited to, platform providers, phone companies, and other vendors who assist us in delivering text messages.
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Purpose of SMS Notifications
Our SMS notifications are designed to:-
- Remind you of your scheduled visits.
- Inform you of upcoming services, payment reminders, and other essential notifications related to [BRAND NAME].
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- Opt-In and Consent
By providing your phone number and opting into our SMS notifications, you confirm that you are the owner or authorized user of the phone number provided. You consent to receive recurring automated text messages (SMS, MMS) from us regarding your scheduled visits, service updates, offers, and other important notifications. Consent is not required to make any purchase from us. Message frequency may vary, but you can generally expect to receive between 1-5 messages per week. -
Opt-Out Instructions
Your consent to receive automated texts is entirely voluntary. You may opt-out at any time:- To stop receiving messages, reply “STOP,” “END,” “CANCEL,” “UNSUBSCRIBE,” or “QUIT” to any SMS message from us.
- You may also email us at unsubscribe@[brandname].com with your opt-out request.
After you opt out, you will receive a final confirmation message, and no further messages will be sent to your number unless you re-enroll.
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Help and Support
If you are experiencing issues with our SMS notifications or need assistance, you can:- Reply with the keyword “HELP” to any message.
- Email us directly at support@[brandname].com.
- Message and Data Rates
Standard message and data rates may apply for any messages sent to you from us and from you to us. Please consult your mobile service provider for details regarding your text plan or data rates. - Privacy and Data Security
We value your privacy and are committed to protecting your personal information. Your data will be used solely for the purposes described in this policy, such as managing your service appointments, processing payments, and ensuring proper communication regarding your services.
We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share your information with third parties only as required by law, for billing and payment processing, or to fulfill our contractual obligations. - Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. After this period, your data will be securely deleted or anonymized. - Compliance with Regulations
We comply with all relevant laws and regulations, including the Telephone Consumer Protection Act (TCPA) and CTIA guidelines. Our practices ensure that you can easily manage your preferences, and we provide clear instructions for opting in or out of our SMS notifications. - Indemnification
You agree to indemnify, defend, and hold us harmless from any privacy, tort, or other claims, including claims under the TCPA or any state law equivalents, arising from your voluntary provision of a telephone number that is not owned by you and/or your failure to notify us of any changes to your mobile telephone number. - Participation Requirements
To participate in our SMS notifications service, you must:
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- Be 18 years of age or older.
- Own a wireless device capable of two-way messaging.
- Be a subscriber to a wireless service with text messaging capabilities. Please note that not all mobile carriers support this service.
- Dispute Resolution and Arbitration
By using our SMS notifications service, you agree to resolve any disputes with us on an individual basis and not as part of any class or representative action. You waive your right to a trial by jury and agree that any claims will be resolved through final and binding arbitration. If you do not agree to these terms, please do not participate in the service. - Miscellaneous
You warrant and represent that you have the necessary rights, power, and authority to agree to these Terms and Conditions and that your participation in this service does not violate any other contract or obligation. If any provision of this Agreement is found to be unenforceable or invalid, the remaining provisions will remain in full force and effect.
We reserve the right to modify these Terms and Conditions at any time. Any updates will be communicated to you via SMS or email, and your continued participation in the service constitutes acceptance of the modified terms. - Contact Information
If you have any questions or concerns about these Terms and Conditions or our privacy practices, please contact us at:
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- Email: support@[brandname].com
- Phone:
- Mailing Address:
- Full Privacy Policy
For more detailed information on how we collect, use, and protect your data, please review our full Privacy Policy [hyperlink].
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About Obtaining Consent and Call-to-Action
We often see campaigns rejected for an insufficient Call to Action (CTA) section. This section should contain a clear and concise description of how an end user signs up to receive messages. Opt-in must be 1 to 1, can't be shared with third parties, and can't be implied. It must be clear, conspicuous, and can't be obscured within the Terms & Conditions and/or other agreement(s).
PLEASE NOTE:
All traffic on behalf of a business, entity, or organization must have prior opt-in/consent.
If the CTA mentions the opt-in collected on a website, the website must be provided. If it's not provided, the campaign will be REJECTED.
Even if the CTA mentions opt-in collected elsewhere, lead intake forms on the brand's website will be reviewed. If the phone number field is required, the disclaimer about the SMS opt-in must be included. Otherwise, the campaign will be REJECTED.
PLEASE review the examples provided below to ensure a clear understanding of the requirements.
Examples of how to get users to opt in via your website [This is the type of information that you will input in the Call to Action section of the Campaign Registration Form in the Ringover Dashboard]:
- Example: Customers opt-in by visiting www.examplewebsite.com and adding their phone number. They then check a box agreeing to receive text messages from the example brand.
- Note: If using a website to collect opt-in, our aggregator should be able to find the place on your website where the customer is opting in by clicking on your “Contact Us” page for example. If this is missing, the campaign will be REJECTED.
Other Examples
- Conversations initiated by inbound text messages: By starting a text conversation with [BRAND NAME] by texting [SUPPORT NUMBER] you are agreeing to receive conversational messages from [BRAND NAME]. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP. Reply HELP for help. Privacy Policy: [LINK]
- If your contact page resembles the one in the screenshot below and has a required phone number field, you must include this following statement in CTA field on your campaign application on your dashboard. “Verbal consent will be managed like this: When a client calls about setting up a meeting, we get all their info and ask for consent to send follow-up questions and case changes to their cell phone. Here's an example of how we'll collect verbal consent: "By providing your phone number and agreeing to receive SMS-based notifications from [BRAND NAME], you are agreeing to receive messages from us. Msg & data rates may apply. Msg frequency may vary. Reply STOP to unsubscribe at any time or HELP for support. Your phone number will not be shared with third parties for marketing purposes. Privacy Policy: Privacy Policy: [LINK] Terms: [LINK].”
- Website/Online opt-in: If your contact page resembles the one in the screenshot below and has a required phone number field, you must include this following SMS disclosure to your page. "By submitting this form and signing up for texts, you consent to receive marketing text messages (e.g. promos, cart reminders) from [Company Name] at the number provided, including messages sent by autodialer. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available). Reply HELP for help. Privacy Policy [link] & Terms [link]."
Best practices for Sample Messages:
- Please make sure that ALL of your sample messages show your opt-out keywords and brand name!
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- Example # 1: Hi [Customer Name], just a friendly reminder that we're looking forward to seeing you and [Dog's Name] for your training session with [BRAND NAME] on [Date] at [Time]. See you then! Reply "STOP" to Unsubscribe.
- Example # 2: Hi [Customer Name], just a friendly reminder that we're looking forward to seeing you and [Dog's Name] for your training session with [BRAND NAME] on [Date] at [Time]. See you then! Reply "STOP" to Unsubscribe.
- Example # 3: Hi [Candidate Name], greetings from [BRAND NAME]! We saw your resume for the [Job Title] position and think you'd be a great fit. Are you interested in learning more? Reply "STOP" to Unsubscribe.
- Example # 4: Hi [Candidate Name], this is [Recruiter Name] from [BRAND NAME]. Thank you for your interest in the [Job Title] position at [Company Name]. We've received your application and are currently reviewing it. Reply "STOP" to Unsubscribe.
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Example # 5: Hi [Candidate Name], this is [Recruiter Name] from [BRAND NAME]! This is a friendly reminder of your Zoom interview scheduled today at 2PM PST. Please, let me know if you have any questions! Reply "STOP" to Unsubscribe.
- Ensure that the selected use case is consistent with the sample messages.
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Example: If you select charity as your use case but are sending appointment reminders, these would be rejected. You either need to update your sample messages or change your use case to better align with the content you are sending.
- Ensure that the content on the website, sample messages, and brand are all consistent.
- Example: If the Brand name is ABC Physicians, your Campaign will be rejected if you had sample content sent out regarding sales for a clothing shop, or had a website for a marketing firm. A good example would be the brand ABC Physicians, sending appointment reminders, and a link to their practice's webpage.
Opt-in, Opt-out, and Help Messages and Keywords
- All opt-in and opt-out and HELP keywords MUST be present in your Privacy Policy and Terms and Conditions AND be published on your website with clear and easy access for both the end user and the DCA approving your campaign. If this is NOT present, the Campaign will be REJECTED.
- If your Campaign is rejected due to the lack of presence of these keywords in your Privacy Policy and Terms and Conditions, our TCR Specialist will advise your company to update your website to include these terms, to ensure the best possible chances of your Campaign being approved.
- Opt-in keywords initiate a customer’s subscription to your SMS messages, such as START, etc.
- The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, "message and data rates may apply" disclosure, and instructions on how to opt-out. ALL opt-in messages must be listed in the Privacy Policy and Terms and Conditions.
Acceptable opt-out language must include at least one of the following words: OPT-IN, OPT-OUT, END, STOP, UNSUBSCRIBE, CANCEL. If you’re using an opt-out phrase, it must be separated by spaces (i.e., STOP2END is not acceptable; it should be STOP 2 END). Please make sure that at least one of your sample messages shows your opt-out. ALL opt-out messages must be listed in the Privacy Policy and Terms and Conditions.
Examples:
- Opt-In Message Example: Thank you for opting in to receive recurring messages from [BRAND NAME]. Msg frequency varies. Msg & data rates may apply. Reply HELP for help. Reply STOP to cancel.
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Opt-Out Message Example: You have successfully opted out of messages from [BRAND NAME]. You will receive no further messages.
- The STOP/opt-out confirmation message must contain the brand name, confirmation of opt-out, and confirmation they will receive no further messages.
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Help Message Example: Thank you for reaching out to [BRAND NAME]. Please call us at [SUPPORT NUMBER] or email [SUPPORT EMAIL] for support. Reply STOP to opt-out.
- The HELP response must include the brand name and a toll-free number, email, or website where the consumer can reach out for help. ALL help messages must be listed in the Privacy Policy and Terms and Conditions.
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Navigating TCR Rejections
The following campaign types are strictly prohibited:
- Third-party or affiliate lead and/or commission generation: This includes any campaign designed to generate leads or commissions for entities other than the direct sender of the message. (See definition below)
- Advertisements for loans: This encompasses any messaging promoting loan products or services.
- Credit repair offers: Any offers related to credit repair services are prohibited.
- Debt relief: Messaging related to debt relief programs or services is not permitted.
- Debt consolidation: Campaigns promoting debt consolidation services are also prohibited.
- Debt collection: Using A2P messaging for debt collection activities is strictly forbidden.
- Definition of Third-Party or Affiliate Lead and/or Commission Generation: This refers to any campaign where the primary purpose is to collect leads or generate commissions for a business or entity other than the one sending the message. This includes, but is not limited to, multi-level marketing, affiliate marketing, and lead generation programs where the sender receives compensation based on the resulting leads or conversions.
- Real estate brokerage or cash for homes
Pre-Screen, Pre-Vetting Rejection Reasons
Our registration facilitator will review your campaign submission before submitting it to the approvers to perform a cursory review in order to avoid rejections. Here are rejection reasons arising from pre-screening.
These restrictions are mandated per our service provider’s guidelines and are critical for compliance. Failure to adhere to these guidelines may result in service disruption/rejections.
Brand Inconsistencies
Error Description | Error code | Action to Resolve |
Brand Inconsistencies: No website URL or attachment was found in the campaign submission. | 1100 | The brand needs an online presence. Provide their online presence in the Brand Details. |
Brand Inconsistencies: No website nor domain was found with the website URL. | 1101 | Confirm the brand website URL provided leads to the direct page. |
Call-to-Action
Error Description | Error code | Action to Resolve |
Invalid Call to Action: No form of opt-in whatsoever was found in the description or message flow. | 2100 | Either the CTA is inaccurate and doesn't explain where the customers opt-in to the campaign (website, verbal, written, etc.), or the opt-in is on the website but there is no phone number field to add the phone number. |
Invalid Call to Action: This was determined to be a promotional campaign, but there was no mention of written opt-in. | 2101 | Marketing/promotional content requires prior express written consent. Update the campaign with a valid opt-in collection method. |
Invalid Call to Action: This was determined to be an informational campaign, but no explicit means of opt-in was given. | 2102 |
Informational messaging requires express consent from the consumer. The consumer needs to agree to receive texts for a specific informational purpose. Update the campaign with a valid opt-in collection method. |
Invalid Call to Action: Got a 'certificate verify failed' error for the opt-in URL. | 2103 | Ensure the opt-in URL provided leads to the direct opt-in form. |
Invalid Call to Action: No website nor domain was found with the given opt-in URL. | 2104 | Ensure the opt-in URL provided leads to the direct opt-in form. |
Invalid Call to Action: This campaign has verbal opt-in but does not contain an explicit script of what the company says. | 2105 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures: brand name, types of messages being sent, message frequency disclosure, "message and data rates may apply" disclosure, HELP information, STOP information, and link to the privacy policy and terms and conditions. |
Invalid Call to Action: The script for verbal opt-in must contain instructions on how to reach the privacy policy. | 2106 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include a link to the privacy policy and terms and conditions. |
Invalid Call to Action: The verbal opt-in script does not contain the brand name. | 2108 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures such as the brand name. |
Invalid Call to Action: The verbal opt-in script has no information about the type of messages being sent. Examples include but are not limited to: Marketing, MFA, reminders, etc. | 2109 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures such as the types of messages being sent. |
Invalid Call to Action: The verbal opt-in script contains no disclosure about the frequency of message delivery. | 2110 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures such as message frequency disclosure. |
Invalid Call to Action: The verbal opt-in script has no disclosure that message and data rates will apply to messages sent. | 2111 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures such as the "message and data rates may apply" disclosure. |
Invalid Call to Action: The verbal opt-in script has no information detailing how a customer can stop receiving messages. | 2112 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures such as STOP information. |
Invalid Call to Action: The brand name could not be found in the opt-in form. | 2113 | Ensure the opt-in form includes all of the necessary disclosures such as brand name. |
Invalid Call to Action: The opt-in form should mention the types of messages a customer can expect to receive. | 2114 | Ensure the opt-in form includes all of the necessary disclosures such as types of messages being sent. |
Invalid Call to Action: The opt-in form must mention message frequency. | 2115 | Ensure the opt-in form includes all of the necessary disclosures such as message frequency disclosure. |
Invalid Call to Action: The opt-in form has no disclosure that message and data rates will apply to messages sent. | 2116 | Ensure the opt-in form includes all of the necessary disclosures such as the "message and data rates may apply" disclosure. |
Invalid Call to Action: The opt-in form must include information on how a customer can receive help. | 2117 | Ensure the opt-in form includes all of the necessary disclosures such as HELP information. |
Invalid Call to Action: The opt-in form must include information on how a customer can opt-out. | 2118 | Ensure the opt-in form includes all of the necessary disclosures such as STOP information. |
Invalid Call to Action: There is no HELP message available in the verbal opt-in script. | 2119 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures such a HELP information. |
Invalid Call to Action: No opt-in URL was found in the campaign submission. | 2120 | If the opt-in is collected online, the direct URL to opt-in must be provided. If the online opt-in is obscured behind a log-in or application, you can provide a screenshot and explain that the opt-in screenshot is attached. |
Invalid Call to Action: The opt-in form must provide instructions on how to find privacy policy. | 2121 | Ensure the opt-in form includes all of the necessary disclosures and link to the privacy policy and terms and conditions. |
Campaign Description/Attributes
Error Description | Error code | Action to Resolve |
Invalid Campaign Description/Attributes: The campaign was detected as having relations to high-risk financial services in the description or message flow, which is prohibited. | 3100 | Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. |
Invalid Campaign Description/Attributes: This campaign was detected to involve affiliate marketing in the message flow and description, and also featured high-risk financial loans on the website, which is prohibited. | 3101 | Do NOT resubmit. Lead generation, affiliate marketing and high-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. |
Invalid Campaign Description/Attributes: This campaign was detected to involve affiliate marketing in the message flow or description. | 3102 | Do NOT resubmit. Lead generation and affiliate marketing are not allowed over 10DLC, and campaigns related to this content will be rejected. |
Invalid Campaign Description/Attributes: Not all required fields populated. | 3105 |
Please re-create the campaign making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Example: If a customer selects "no" for the embedded link, but the sample content provided clearly shows links. They will need to resubmit their campaign with "yes" selected for the embedded link. |
Invalid Campaign Description/Attributes: Either a phone number or link was found in the sample messages, but the associated embedding field was not set to true. | 3106 |
Please re-create the campaign making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Example: If a customer selects "no" for the embedded link, but the sample content provided clearly shows links. They will need to resubmit their campaign with "yes" selected for the embedded link. |
Disallowed Content
Error Description | Error code | Action to Resolve |
Disallowed Content Detected: Sample message contents violate SHAFT-C requirements. | 4100 | Do NOT resubmit. The use case is disallowed and will be rejected. |
Mandatory Message Terminology
Error Description | Error code | Action to Resolve |
Missing Mandatory Message Terminology: The opt-out message must contain the brand name. | 5100 | The STOP/opt-out confirmation message must contain the brand name and confirmation they will receive no further messages. |
Missing Mandatory Message Terminology: No valid opt-out keywords are listed. Valid opt-out keywords are: STOP, END, UNSUBSCRIBE, and CANCEL. | 5101 | Please let all opt-out keywords be supported. At minimum, STOP must be supported. |
Missing Mandatory Message Terminology: The opt-out message must contain a confirmation that no more messages will be sent. | 5102 | The STOP/opt-out confirmation message must contain the brand name and confirmation they will receive no further messages. |
Missing Mandatory Message Terminology: HELP is not listed as a help keyword. | 5103 | Please let all opt-out keywords be supported. At minimum, HELP must be supported. |
Missing Mandatory Message Terminology: The opt-in message must contain the brand's name. | 5104 | The Opt-in confirmation message must include the brand name. |
Missing Mandatory Message Terminology: The opt in message must contain disclosures on message frequency. | 5105 | The Opt-in confirmation message must include the message frequency disclosure. |
Missing Mandatory Message Terminology: The opt in message must contain disclosure mentioning data rates may apply. | 5106 | The Opt-in confirmation message must include the "message and data rates may apply" disclosure. |
Missing Mandatory Message Terminology: Opt in message does not contain 'HELP' keyword. | 5107 | The Opt-in confirmation message must include HELP information. |
The opt-in message must contain the provided opt-out keywords. | 5108 | The Opt-in confirmation message must include a keyword to opt-out. |
Other
Error Description | Error code | Action to Resolve |
Invalid Brand Info: Sole proprietors are not yet supported. | 6100 | Bandwidth is not supporting Sole Proprietor use cases at this time, please reach out to your Bandwidth Support Team with any questions. |
Privacy Policy
Error Description | Error code | Action to Resolve |
Invalid Privacy Policy: No privacy policy URL was found in the campaign submission. | 7100 | Please provide the link to the privacy policy in the Privacy Policy Link field. |
Invalid Privacy Policy: No website nor domain was found with the given privacy policy URL. | 7101 | Please confirm the link to the Privacy Policy leads to the direct page. |
Invalid Privacy Policy: The link or attachment used to analyze the privacy policy does not appear to show an actual privacy policy. | 7102 | Please ensure the link provided directs to the brand's Privacy Policy. |
Invalid Privacy Policy: The privacy policy does not mention that mobile opt-in will not be shared, and appears to allow for the sharing of data with other companies. | 7103 | Update the Privacy Policy to make it clear text messaging opt-in is not shared with any third parties. You can visit the Tips and Tricks article for suggested verbiage. |
Sample Messages
Error Description | Error code | Action to Resolve |
Invalid Sample Messages: At least one sample message must contain opt-out language. | 8100 | Update at least one of the sample messages to include opt-out language (Reply STOP to stop). |
Invalid Sample Messages: All sample messages must contain the brand name. | 8101 | Ensure each sample message includes the Brand name. |
Invalid Sample Messages: A sample message must be provided for each use case and sub-use case. | 8102 | Ensure each use case selected in the Use Case Selection is represented in at least one of the sample messages (i.e. If you have a Mixed Use Case with Account Notifications, Customer Care, and Marketing, you will need a sample message for each of the three use cases). |
Post-Vetting Rejection Reasons
Error Description | Error Code | Action to Resolve |
Campaign Attributes do not match website and/or sample message content. | 601 |
Please re-create the campaign making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Example: If a customer selects "no" for the embedded link, but the sample content provided clearly shows links. They will need to resubmit their campaign with "yes" selected for the embedded link. |
Inaccurate Registration. Inconsistency between sample message and use-case. | 602 |
Ensure that the selected use case is consistent with the sample messages. Example: If they select charity as their use case but are sending appointment reminders, they would be rejected. They either need to update their sample messages or change their use case to better align with the content they are sending. |
Inaccurate Registration. Inconsistency between website, brand name, and/or sample messages or inconsistent sample messages. | 603 |
Ensure that the content on the website, sample messages, and brand are all consistent. Example: If the Brand name is ABC Physicians, they would be rejected if they had sample content sent out regarding sales for a clothing shop, or had a website for a marketing firm. A good example would be the brand ABC Physicians, sending appointment reminders, and a link to their practice's webpage. |
Opt-in message/Confirmation MT must contain brand name, HELP, opt-out, message frequency and associated fees disclosures. Opt-out message must contain brand name and indicate that no further messages will be sent. HELP message must contain brand name and contain support contact (email, phone number, or support website). |
611
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Please review your keyword response messages (Opt-in/JOIN, Opt-Out/STOP, and HELP). The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, "message and data rates may apply" disclosure, and instructions on how to opt-out. The HELP response must include the brand name and a toll-free number, email, or website where the consumer can reach out for help. The STOP/opt-out confirmation message must contain the brand name, confirmation of opt-out, and confirmation they will receive no further messages. |
Prohibited Content; Cannabis. | 701 |
Do NOT resubmit. Cannabis/hemp/CBD is not allowed over 10DLC, and campaigns related to this content will be rejected. Please note: This content is not allowed to be on the customer's website at all. Example: If a chiropractor's office has CDB Oils on its website, this is prohibited, and the campaign will be denied, even if not directly related to CBD marketing. |
Prohibited Content; Guns/Ammo {Failure to age gate}. | 702 | Please only resubmit once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating. |
Prohibited Content; Explicit sexual. | 703 | Do NOT resubmit. Explicit sexual content is not allowed over 10DLC, and campaigns related to this content will be rejected. |
Prohibited Content; Gambling. | 704 | Do NOT resubmit. Gambling content is not allowed over 10DLC, and campaigns related to this content will be rejected. |
Prohibited Content; Hate. | 705 | Do NOT resubmit. Hate speech is not allowed over 10DLC, and campaigns related to this content will be rejected. |
Prohibited Content; Alcohol {Failure to age gate}. |
706 | Please only resubmit once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating. |
Prohibited Content; Tobacco / Vape {Failure to age gate}. | 707 | Please only resubmit once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating. |
Lead Gen/Affiliate Marketing prohibited; other. | 708 | Do NOT resubmit. Lead generation and affiliate marketing are not allowed over 10DLC, and campaigns related to this content will be rejected. |
Lead Gen/Affiliate Marketing prohibited; high-risk financial services. | 709 | Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. |
Reseller / Non-compliant KYC. Register the brand info, not the agency or software provider behind the brand. | 710 |
Make sure that Know Your Customer (KYC) is clearly laid out in the campaign. Remember the brand is the message sender – the EIN and company information should reflect the message sender, not necessarily you as the reseller. Example: If the band name is ABC Wireless Reseller, but their sample content is all appointment reminders for a doctor's office, they will be rejected. Instead of the software company (ABC Wireless Reseller), the brand should be the doctor's office sending appointment reminders. |
Repeated use of the same EIN for multiple different brands. | 711 | Only register one brand per EIN. Do not resubmit unless the brand has been updated to reflect the actual sender (EIN, legal company name, etc) and the EIN and is not a duplicate of other brands. |
Misleading Registration. Based on the details submitted, Campaign appears to be a Direct Lending Arrangement but the appropriate Content Attribute was not selected. | 712 |
Please re-create the campaign making sure to select "direct lending or loan agreement" under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Please note that any campaign for a lender will need this attribute checked. Example: If the campaign type is Marketing but the sample messages ask questions about qualifying someone for a loan and the campaign/content attributes do not indicate lending (i.e., sample message that asks "Can you please provide your first and last name, and either the year, make and model of your vehicle or the last 4 digits of your SSN?"). |
Appears to be a large company or company that would have an official email domain. Check for fraud, and use the official/working email domain. | 713 |
Please check to make sure that the correct email address was added. It is expected if the legal company name is well-known and recognized that it will have an official company email domain. Example: A large bank (ABC BANK) would not be using an email address like jsmith@gmail.com, we would expect the email to match the business such as jsmith@abcbank.com |
Invalid Opt-In. Permission to text users via Court Order does not meet the carrier code of conduct | 714 | If you can obtain opt-in via another method, this can be resubmitted. If not, please do not resubmit as opt-in will never be compliant. |
Not Sole Proprietor. Does not meet small business Sole Prop (EIN) criteria set by TCR and mobile carriers. | 801 | At this time new Sole Proprietor campaigns are not being accepted. Please find another use case for the campaign. |
Sole Proprietor. Not yet authorized. | 802 | Not supported at this time. |
Opt-in language is required on the website if used to collect mobile numbers. | 803 | The website provided did not include opt-in language where the customer provided a phone number. Please add this language to the website before resubmitting. |
Unable to verify, need a website / working website or complete CTA information if opt-in occurs outside of the website. | 804 | We have often seen campaigns rejected for insufficient call-to-action sections. Please provide a working website link and a clear and concise description of how an end user signs up to receive messages. Opt-in must be 1 to 1, can't be shared with third parties, and can't be implied. |
A compliant privacy policy is required on the website. | 805 |
Per 5.2.1 of the CTIA Guidelines, message senders are to maintain a privacy policy that is easily accessed by the consumer. It should be referenced in the call-to-action/opt-in. You may receive this denial if there is no privacy policy present OR if the privacy policy is non-compliant. The non-compliance generally would be around the sharing of consumer information with third parties for marketing purposes. Steps toward approval would be adding a compliant privacy policy or editing the non-compliant privacy policy. |
Unable to verify, needs compliant and accurate CTA information. Update with specific path for mobile opt-in. | 806 | Either the CTA is inaccurate and doesn't explain where the customers opt into the campaign (website, verbal, written, etc.), or the opt-in is on the website but there is no phone field to add the phone number. |
Unable to verify inauthentic website | 807 | Please ensure any references to websites in your brand and campaign registration are working links and pertain to the specific business being registered. |
Campaign has been declined 5+ times | 808 | The campaign has been declined 5+ times without sufficient updates. Each denial incurs a vetting fee. For questions, please reach out to your Direct Connect Aggregator (DCA). |
Compliant privacy policy is required to be attached to registration if not available on website | 809 | Compliant privacy policy example is required to be attached to registration in TCR or emailed to your Direct Connect Aggregator (DCA) when opt-in is collected either in person or over the phone and not via a website |
Add link and/or verbiage for compliant Privacy policy disclosures (state that no mobile opt-in data will be shared with third parties). Opt-in message/Confirmation MT must contain brand name, HELP, opt-out, message frequency and associated fees disclosures. Opt-out message must contain brand name and indicate that no further messages will be sent. HELP message must contain brand name and contain support contact (email, phone number, or support website). | 851 | Ensure there is a compliant privacy policy available (in the privacy policy link field, CTA/Message Flow field, or attached as a document. Please review your keyword response messages (Opt-in/JOIN, Opt-Out/STOP, and HELP). The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, "message and data rates may apply" disclosure, and instructions on how to opt-out. The HELP response must include the brand name and a toll-free number, email, or website where the consumer can reach out for help. The STOP/opt-out confirmation message must contain the brand name, confirmation of opt-out, and confirmation they will receive no further messages. |
Needs a compliant Privacy Policy. Add link and/or verbiage for compliant Privacy policy disclosures (state that no mobile opt in data will be shared with third parties). Include instructions on how the end user can receive further support from the brand regarding the message program (for example, Reply HELP for help), or this information must be present in the brand's terms and conditions. |
852 |
Provide Terms and Conditions link (include a link to the message program terms and conditions, or the complete message program terms and conditions language). Provide a Privacy Policy link (include a link to the message program privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared) |
Needs compliant and accurate CTA information, Opt-in message/Confirmation MT must contain brand name, HELP, opt-out, message. frequency and associated fees disclosures. Opt-out message must contain brand name and indicate that no further messages will be sent. HELP message must contain brand name and contain support contact (email, phone number, or support website). | 861 | Ensure the CTA/Message Flow field explains exactly how the brand collects consent. It must also include a link to the Terms and Conditions (or the link can be provided in the Terms Link field). Please ensure your keyword responses are compliant with the requirements listed in rejection code 611. |
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To Register, Begin Here
After you have been fully onboarded and received your Welcome Call from your Customer Success Manager (CSM), the registration process can begin. Your CSM will hand off the initiation of TCR registration to our TCR Specialist within the Support team, who will reach out to you via email and via phone to advise on next steps. Please be attentive to your email.
⬅️ Access the Dashboard Menu
- Access your Ringover's Dashboard
- Select the Settings wheel, and then SMS compliance.
Documents
This section should reflect your identity documentation (Passport, Drivers License, etc) and business registration documentation as provided upon signature of the Purchase Order. If upon accessing this page, you do not see these documents, please contact your Account Manager for assistance.
Begin Brand Registration
- The registration process defaults to the Brands tab as the Brand must be registered before the Campaign can be registered or numbers assigned to the campaign. Click ‘Register Now’ to begin the process of filling out the Brand registration form, and select ‘Add New Brand’.. Refer to the “Brand Registration Best Practices” in this document to ensure that you properly fill out the form. ⬇️
Once the Brand registration form has been submitted, our TCR Specialist will be notified and will commence the process of overseeing and facilitating your registration.
When your Brand has been registered successfully, your TCR Specialist will advise you, and direct you to begin the registration process for your Campaign:
Begin Campaign Registration
- The registration process proceeds to the Campaigns tab once the Brand has been registered.
- Select the Brand for your campaign to begin the process of filling out the Campaign registration form.
- Please note that this process can take up to 45 days, and rejections are possible (and common for some industries). Your TCR Specialist will be able to troubleshoot any rejections or issues to ensure that everything is resolved and will provide guidance along the way.
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General Questions about SMS and TCR Registration with Ringover
What is a Brand ID?
A brand ID is a collection of information used to identify the business sending an SMS. A brand represents the company or entity that the end user perceives as the sender of a message. For example, if an HVAC company, Acme HVAC, sends SMS maintenance reminders to its customers using Ringover, the brand would be identified as Acme HVAC. In most cases, a brand equals the legally registered company name.
What is an SMS Campaign ID?
A campaign ID indicates how your phone numbers are being used for SMS communications. Typically, a business will have one brand ID but may have multiple campaign IDs, depending on its SMS use cases. For example, Acme Healthcare might create an SMS campaign ID labeled “Appointment Reminders” to send appointment notifications to its clients.
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Cost and Commitment
How much does TCR registration cost?
The cost of TCR registration is established by TCR (The Campaign Registry) and passed with no markup to our customers. There are one time and monthly charges associated with registration, as registration is carrier specific and carrying an ongoing registration carries a cost.
One Time Charges | Monthly Charges |
$4: Brand registration (required) $15: Campaign registration (required) $50: TCR registration expedite fee (optional) |
$1.50 / month for low volume Up to $10 / month for high volume (choose the volume on the dashboard) |
These fees are charged by The Campaign Registry (TCR), aggregators, and vetting agencies. Ringover does not charge additional fees for the TCR registration process.
Can I opt out of TCR registration?
Yes, you can opt out of TCR registration; however, your SMS messaging will be disabled. Ringover cannot allow unregistered SMS traffic to cross its network. If you choose to opt out, you may port SMS capabilities to another provider while continuing to use Ringover for voice and other services. Contact Ringover support if you wish to disable SMS capabilities on your account.
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Registration Requirements and Management
Do I need to register with TCR for SMS usage?
Yes, you must register your brands and campaigns with TCR to use Ringover’s SMS features. Unregistered campaigns will result in SMS traffic being blocked.
Do I need to register for 2FA or non-marketing messages?
Yes, all SMS campaigns, including two-factor authentication (2FA), must be registered with TCR. This ensures compliance and avoids potential message blocking by carriers.
Do I need to register if I only receive SMS messages?
Yes, phone numbers used to send or receive SMS messages must be registered with TCR.
Who can register my business with TCR?
A super admin from your company can complete the registration process through Ringover’s system, which is connected to The Campaign Registry.
Does TCR apply to Canadian businesses?
If a Canadian company sends SMS messages to U.S. customers, TCR registration is required. However, registration is not needed for sending SMS messages within Canada at this time.
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SMS Campaign Setup
Can multiple SMS brands and campaigns be created per account?
Yes, you can register multiple brands and campaigns, but most businesses will only need one brand and multiple campaigns.
What is SMS additional brand vetting?
Certain industries or use cases may require additional vetting to assess business trustworthiness. If your SMS volume exceeds 6,000 messages per day, you may also need additional vetting. This process involves a $40 fee and assigns your business a trust score, which affects message deliverability.
What type of phone numbers can I assign to a TCR campaign?
Any phone number provisioned through Ringover can be assigned to a campaign, including direct numbers, call queues, and company numbers. However, toll-free numbers and fax-only numbers cannot be assigned to TCR campaigns.
Do I need to register for TCR every time I add a new number?
No, but new numbers must be manually assigned to an existing campaign before SMS capabilities are enabled.
How many numbers can be assigned to a campaign?
Campaigns are limited to 49 numbers; however, if you have a single use case for more than 49 numbers, contact your TCR Specialist for guidance on how to proceed.
Can I assign one phone number to multiple campaigns?
No, TCR and carriers don’t allow you to use one number for multiple campaigns. You can have one number assigned to one campaign only.
How long does it take to assign phone numbers to a campaign and have them enabled for text messaging?
If your TCR campaign is successfully registered, assigning a number to that campaign and enabling SMS on the number typically takes up to 24 hours to be fully enabled by our service provider.
Do I need to list all the phone numbers I’ll use for my SMS campaigns?
Yes, you must add all of your numbers to a campaign. If you don’t assign each number to a campaign, SMS won’t be enabled on the unassigned number.
How can I expedite my TCR registration?
Ringover provides a TCR Expedite Service for $50 per Campaign submission. Contact your Account Executive for more details.
Can I reuse a TCR registration from another provider?
No, you must re-register your brand and campaigns when transitioning to Ringover as your SMS provider. TCR registration is carrier-specific.
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Resolving Issues
What should I do if my campaign is rejected by TCR?
If TCR rejects your registration, Ringover’s TCR Specialist will provide detailed feedback on the rejection reason and assist with the resolution. Review the rejection details and feedback carefully and make the necessary corrections to resubmit.
What are the consequences of not registering?
Failure to register results in blocked SMS messages and loss of messaging capabilities. Additionally, non-compliance could result in service interruptions or fines.
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Support and Notifications
How will I know my numbers are registered with TCR?
You can view your brand and campaign registration status via the Ringover Dashboard. Navigate to Settings > SMS Compliance for updates. Also, our TCR Specialist will inform you when the campaign has been approved.
Can I get updates about my TCR registration?
Yes, Ringover and our TCR Specialist will send email notifications to account administrators regarding your registration status and any necessary actions.
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Take Action Now
Avoid service interruptions by ensuring your SMS campaigns are registered and compliant with TCR requirements. For more information, visit our Registration Guide or contact Ringover support for assistance.