The following campaign types are strictly prohibited:
Third-party or affiliate lead and/or commission generation: This includes any campaign designed to generate leads or commissions for entities other than the direct sender of the message. (See definition below)
Advertisements for loans: This encompasses any messaging promoting loan products or services.
Credit repair offers: Any offers related to credit repair services are prohibited.
Debt relief: Messaging related to debt relief programs or services is not permitted.
Debt consolidation: Campaigns promoting debt consolidation services are also prohibited.
Debt collection: Using A2P messaging for debt collection activities is strictly forbidden.
Definition of Third-Party or Affiliate Lead and/or Commission Generation: This refers to any campaign where the primary purpose is to collect leads or generate commissions for a business or entity other than the one sending the message. This includes, but is not limited to, multi-level marketing, affiliate marketing, and lead generation programs where the sender receives compensation based on the resulting leads or conversions.
Real estate brokerage or cash for homes
Pre-Screen, Pre-Vetting Rejection Reasons
Our registration facilitator will review your campaign submission before submitting it to the approvers to perform a cursory review in order to avoid rejections. Here are rejection reasons arising from pre-screening.
These restrictions are mandated per our service provider’s guidelines and are critical for compliance. Failure to adhere to these guidelines may result in service disruption/rejections.
Brand Inconsistencies
| Error Description | Error code | Action to Resolve |
| Brand Inconsistencies: No website URL or attachment was found in the campaign submission. | 1100 | The brand needs an online presence. Provide their online presence in the Brand Details. |
| Brand Inconsistencies: No website nor domain was found with the website URL. | 1101 | Confirm the brand website URL provided leads to the direct page. |
Call-to-Action
| Error Description | Error code | Action to Resolve |
| Invalid Call to Action: No form of opt-in whatsoever was found in the description or message flow. | 2100 | Either the CTA is inaccurate and doesn't explain where the customers opt-in to the campaign (website, verbal, written, etc.), or the opt-in is on the website but there is no phone number field to add the phone number. |
| Invalid Call to Action: This was determined to be a promotional campaign, but there was no mention of written opt-in. | 2101 | Marketing/promotional content requires prior express written consent. Update the campaign with a valid opt-in collection method. |
| Invalid Call to Action: This was determined to be an informational campaign, but no explicit means of opt-in was given. | 2102 | Informational messaging requires express consent from the consumer. The consumer needs to agree to receive texts for a specific informational purpose. Update the campaign with a valid opt-in collection method. |
| Invalid Call to Action: Got a 'certificate verify failed' error for the opt-in URL. | 2103 | Ensure the opt-in URL provided leads to the direct opt-in form. |
| Invalid Call to Action: No website nor domain was found with the given opt-in URL. | 2104 | Ensure the opt-in URL provided leads to the direct opt-in form. |
| Invalid Call to Action: This campaign has verbal opt-in but does not contain an explicit script of what the company says. | 2105 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures: brand name, types of messages being sent, message frequency disclosure, "message and data rates may apply" disclosure, HELP information, STOP information, and link to the privacy policy and terms and conditions. |
| Invalid Call to Action: The script for verbal opt-in must contain instructions on how to reach the privacy policy. | 2106 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include a link to the privacy policy and terms and conditions. |
| Invalid Call to Action: The verbal opt-in script does not contain the brand name. | 2108 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures such as the brand name. |
| Invalid Call to Action: The verbal opt-in script has no information about the type of messages being sent. Examples include but are not limited to: Marketing, MFA, reminders, etc. | 2109 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures such as the types of messages being sent. |
| Invalid Call to Action: The verbal opt-in script contains no disclosure about the frequency of message delivery. | 2110 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures such as message frequency disclosure. |
| Invalid Call to Action: The verbal opt-in script has no disclosure that message and data rates will apply to messages sent. | 2111 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures such as the "message and data rates may apply" disclosure. |
| Invalid Call to Action: The verbal opt-in script has no information detailing how a customer can stop receiving messages. | 2112 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures such as STOP information. |
| Invalid Call to Action: The brand name could not be found in the opt-in form. | 2113 | Ensure the opt-in form includes all of the necessary disclosures such as brand name. |
| Invalid Call to Action: The opt-in form should mention the types of messages a customer can expect to receive. | 2114 | Ensure the opt-in form includes all of the necessary disclosures such as types of messages being sent. |
| Invalid Call to Action: The opt-in form must mention message frequency. | 2115 | Ensure the opt-in form includes all of the necessary disclosures such as message frequency disclosure. |
| Invalid Call to Action: The opt-in form has no disclosure that message and data rates will apply to messages sent. | 2116 | Ensure the opt-in form includes all of the necessary disclosures such as the "message and data rates may apply" disclosure. |
| Invalid Call to Action: The opt-in form must include information on how a customer can receive help. | 2117 | Ensure the opt-in form includes all of the necessary disclosures such as HELP information. |
| Invalid Call to Action: The opt-in form must include information on how a customer can opt-out. | 2118 | Ensure the opt-in form includes all of the necessary disclosures such as STOP information. |
| Invalid Call to Action: There is no HELP message available in the verbal opt-in script. | 2119 | If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures such a HELP information. |
| Invalid Call to Action: No opt-in URL was found in the campaign submission. | 2120 | If the opt-in is collected online, the direct URL to opt-in must be provided. If the online opt-in is obscured behind a log-in or application, you can provide a screenshot and explain that the opt-in screenshot is attached. |
| Invalid Call to Action: The opt-in form must provide instructions on how to find privacy policy. | 2121 | Ensure the opt-in form includes all of the necessary disclosures and link to the privacy policy and terms and conditions. |
Campaign Description/Attributes
| Error Description | Error code | Action to Resolve |
| Invalid Campaign Description/Attributes: The campaign was detected as having relations to high-risk financial services in the description or message flow, which is prohibited. | 3100 | Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Invalid Campaign Description/Attributes: This campaign was detected to involve affiliate marketing in the message flow and description, and also featured high-risk financial loans on the website, which is prohibited. | 3101 | Do NOT resubmit. Lead generation, affiliate marketing and high-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Invalid Campaign Description/Attributes: This campaign was detected to involve affiliate marketing in the message flow or description. | 3102 | Do NOT resubmit. Lead generation and affiliate marketing are not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Invalid Campaign Description/Attributes: Not all required fields populated. | 3105 | Please re-create the campaign making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Example: If a customer selects "no" for the embedded link, but the sample content provided clearly shows links. They will need to resubmit their campaign with "yes" selected for the embedded link. |
| Invalid Campaign Description/Attributes: Either a phone number or link was found in the sample messages, but the associated embedding field was not set to true. | 3106 | Please re-create the campaign making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Example: If a customer selects "no" for the embedded link, but the sample content provided clearly shows links. They will need to resubmit their campaign with "yes" selected for the embedded link. |
Disallowed Content
| Error Description | Error code | Action to Resolve |
| Disallowed Content Detected: Sample message contents violate SHAFT-C requirements. | 4100 | Do NOT resubmit. The use case is disallowed and will be rejected. |
Mandatory Message Terminology
| Error Description | Error code | Action to Resolve |
| Missing Mandatory Message Terminology: The opt-out message must contain the brand name. | 5100 | The STOP/opt-out confirmation message must contain the brand name and confirmation they will receive no further messages. |
| Missing Mandatory Message Terminology: No valid opt-out keywords are listed. Valid opt-out keywords are: STOP, END, UNSUBSCRIBE, and CANCEL. | 5101 | Please let all opt-out keywords be supported. At minimum, STOP must be supported. |
| Missing Mandatory Message Terminology: The opt-out message must contain a confirmation that no more messages will be sent. | 5102 | The STOP/opt-out confirmation message must contain the brand name and confirmation they will receive no further messages. |
| Missing Mandatory Message Terminology: HELP is not listed as a help keyword. | 5103 | Please let all opt-out keywords be supported. At minimum, HELP must be supported. |
| Missing Mandatory Message Terminology: The opt-in message must contain the brand's name. | 5104 | The Opt-in confirmation message must include the brand name. |
| Missing Mandatory Message Terminology: The opt in message must contain disclosures on message frequency. | 5105 | The Opt-in confirmation message must include the message frequency disclosure. |
| Missing Mandatory Message Terminology: The opt in message must contain disclosure mentioning data rates may apply. | 5106 | The Opt-in confirmation message must include the "message and data rates may apply" disclosure. |
| Missing Mandatory Message Terminology: Opt in message does not contain 'HELP' keyword. | 5107 | The Opt-in confirmation message must include HELP information. |
| The opt-in message must contain the provided opt-out keywords. | 5108 | The Opt-in confirmation message must include a keyword to opt-out. |
Other
| Error Description | Error code | Action to Resolve |
| Invalid Brand Info: Sole proprietors are not yet supported. | 6100 | Bandwidth is not supporting Sole Proprietor use cases at this time, please reach out to your Bandwidth Support Team with any questions. |
Privacy Policy
| Error Description | Error code | Action to Resolve |
| Invalid Privacy Policy: No privacy policy URL was found in the campaign submission. | 7100 | Please provide the link to the privacy policy in the Privacy Policy Link field. |
| Invalid Privacy Policy: No website nor domain was found with the given privacy policy URL. | 7101 | Please confirm the link to the Privacy Policy leads to the direct page. |
| Invalid Privacy Policy: The link or attachment used to analyze the privacy policy does not appear to show an actual privacy policy. | 7102 | Please ensure the link provided directs to the brand's Privacy Policy. |
| Invalid Privacy Policy: The privacy policy does not mention that mobile opt-in will not be shared, and appears to allow for the sharing of data with other companies. | 7103 | Update the Privacy Policy to make it clear text messaging opt-in is not shared with any third parties. You can visit the Tips and Tricks article for suggested verbiage. |
Sample Messages
| Error Description | Error code | Action to Resolve |
| Invalid Sample Messages: At least one sample message must contain opt-out language. | 8100 | Update at least one of the sample messages to include opt-out language (Reply STOP to stop). |
| Invalid Sample Messages: All sample messages must contain the brand name. | 8101 | Ensure each sample message includes the Brand name. |
| Invalid Sample Messages: A sample message must be provided for each use case and sub-use case. | 8102 | Ensure each use case selected in the Use Case Selection is represented in at least one of the sample messages (i.e. If you have a Mixed Use Case with Account Notifications, Customer Care, and Marketing, you will need a sample message for each of the three use cases). |
Post-Vetting Rejection Reasons
| Error Description | Error Code | Action to Resolve |
| Campaign Attributes do not match website and/or sample message content. | 601 | Please re-create the campaign making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Example: If a customer selects "no" for the embedded link, but the sample content provided clearly shows links. They will need to resubmit their campaign with "yes" selected for the embedded link. |
| Inaccurate Registration. Inconsistency between sample message and use-case. | 602 | Ensure that the selected use case is consistent with the sample messages. Example: If they select charity as their use case but are sending appointment reminders, they would be rejected. They either need to update their sample messages or change their use case to better align with the content they are sending. |
| Inaccurate Registration. Inconsistency between website, brand name, and/or sample messages or inconsistent sample messages. | 603 | Ensure that the content on the website, sample messages, and brand are all consistent. Example: If the Brand name is ABC Physicians, they would be rejected if they had sample content sent out regarding sales for a clothing shop, or had a website for a marketing firm. A good example would be the brand ABC Physicians, sending appointment reminders, and a link to their practice's webpage. |
| Opt-in message/Confirmation MT must contain brand name, HELP, opt-out, message frequency and associated fees disclosures. Opt-out message must contain brand name and indicate that no further messages will be sent. HELP message must contain brand name and contain support contact (email, phone number, or support website). | 611
| Please review your keyword response messages (Opt-in/JOIN, Opt-Out/STOP, and HELP). The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, "message and data rates may apply" disclosure, and instructions on how to opt-out. The HELP response must include the brand name and a toll-free number, email, or website where the consumer can reach out for help. The STOP/opt-out confirmation message must contain the brand name, confirmation of opt-out, and confirmation they will receive no further messages. |
| Prohibited Content; Cannabis. | 701 | Do NOT resubmit. Cannabis/hemp/CBD is not allowed over 10DLC, and campaigns related to this content will be rejected. Please note: This content is not allowed to be on the customer's website at all. Example: If a chiropractor's office has CDB Oils on its website, this is prohibited, and the campaign will be denied, even if not directly related to CBD marketing. |
| Prohibited Content; Guns/Ammo {Failure to age gate}. | 702 | Please only resubmit once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating. |
| Prohibited Content; Explicit sexual. | 703 | Do NOT resubmit. Explicit sexual content is not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Prohibited Content; Gambling. | 704 | Do NOT resubmit. Gambling content is not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Prohibited Content; Hate. | 705 | Do NOT resubmit. Hate speech is not allowed over 10DLC, and campaigns related to this content will be rejected. |
Prohibited Content; Alcohol {Failure to age gate}. | 706 | Please only resubmit once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating. |
| Prohibited Content; Tobacco / Vape {Failure to age gate}. | 707 | Please only resubmit once there is proper proof of age gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. The website will be checked for age-gating. |
| Lead Gen/Affiliate Marketing prohibited; other. | 708 | Do NOT resubmit. Lead generation and affiliate marketing are not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Lead Gen/Affiliate Marketing prohibited; high-risk financial services. | 709 | Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected. |
| Reseller / Non-compliant KYC. Register the brand info, not the agency or software provider behind the brand. | 710 | Make sure that Know Your Customer (KYC) is clearly laid out in the campaign. Remember the brand is the message sender – the EIN and company information should reflect the message sender, not necessarily you as the reseller. Example: If the band name is ABC Wireless Reseller, but their sample content is all appointment reminders for a doctor's office, they will be rejected. Instead of the software company (ABC Wireless Reseller), the brand should be the doctor's office sending appointment reminders. |
| Repeated use of the same EIN for multiple different brands. | 711 | Only register one brand per EIN. Do not resubmit unless the brand has been updated to reflect the actual sender (EIN, legal company name, etc) and the EIN and is not a duplicate of other brands. |
| Misleading Registration. Based on the details submitted, Campaign appears to be a Direct Lending Arrangement but the appropriate Content Attribute was not selected. | 712 | Please re-create the campaign making sure to select "direct lending or loan agreement" under campaign and content attributes. Currently, these fields are not editable in existing campaigns. Please note that any campaign for a lender will need this attribute checked. Example: If the campaign type is Marketing but the sample messages ask questions about qualifying someone for a loan and the campaign/content attributes do not indicate lending (i.e., sample message that asks "Can you please provide your first and last name, and either the year, make and model of your vehicle or the last 4 digits of your SSN?"). |
| Appears to be a large company or company that would have an official email domain. Check for fraud, and use the official/working email domain. | 713 | Please check to make sure that the correct email address was added. It is expected if the legal company name is well-known and recognized that it will have an official company email domain. Example: A large bank (ABC BANK) would not be using an email address like jsmith@gmail.com, we would expect the email to match the business such as jsmith@abcbank.com |
| Invalid Opt-In. Permission to text users via Court Order does not meet the carrier code of conduct | 714 | If you can obtain opt-in via another method, this can be resubmitted. If not, please do not resubmit as opt-in will never be compliant. |
| Not Sole Proprietor. Does not meet small business Sole Prop (EIN) criteria set by TCR and mobile carriers. | 801 | At this time new Sole Proprietor campaigns are not being accepted. Please find another use case for the campaign. |
| Sole Proprietor. Not yet authorized. | 802 | Not supported at this time. |
| Opt-in language is required on the website if used to collect mobile numbers. | 803 | The website provided did not include opt-in language where the customer provided a phone number. Please add this language to the website before resubmitting. |
| Unable to verify, need a website / working website or complete CTA information if opt-in occurs outside of the website. | 804 | We have often seen campaigns rejected for insufficient call-to-action sections. Please provide a working website link and a clear and concise description of how an end user signs up to receive messages. Opt-in must be 1 to 1, can't be shared with third parties, and can't be implied. |
| A compliant privacy policy is required on the website. | 805 | Per 5.2.1 of the CTIA Guidelines, message senders are to maintain a privacy policy that is easily accessed by the consumer. It should be referenced in the call-to-action/opt-in. You may receive this denial if there is no privacy policy present OR if the privacy policy is non-compliant. The non-compliance generally would be around the sharing of consumer information with third parties for marketing purposes. Steps toward approval would be adding a compliant privacy policy or editing the non-compliant privacy policy. |
| Unable to verify, needs compliant and accurate CTA information. Update with specific path for mobile opt-in. | 806 | Either the CTA is inaccurate and doesn't explain where the customers opt into the campaign (website, verbal, written, etc.), or the opt-in is on the website but there is no phone field to add the phone number. |
| Unable to verify inauthentic website | 807 | Please ensure any references to websites in your brand and campaign registration are working links and pertain to the specific business being registered. |
| Campaign has been declined 5+ times | 808 | The campaign has been declined 5+ times without sufficient updates. Each denial incurs a vetting fee. For questions, please reach out to your Direct Connect Aggregator (DCA). |
| Compliant privacy policy is required to be attached to registration if not available on website | 809 | Compliant privacy policy example is required to be attached to registration in TCR or emailed to your Direct Connect Aggregator (DCA) when opt-in is collected either in person or over the phone and not via a website |
| Add link and/or verbiage for compliant Privacy policy disclosures (state that no mobile opt-in data will be shared with third parties). Opt-in message/Confirmation MT must contain brand name, HELP, opt-out, message frequency and associated fees disclosures. Opt-out message must contain brand name and indicate that no further messages will be sent. HELP message must contain brand name and contain support contact (email, phone number, or support website). | 851 | Ensure there is a compliant privacy policy available (in the privacy policy link field, CTA/Message Flow field, or attached as a document. Please review your keyword response messages (Opt-in/JOIN, Opt-Out/STOP, and HELP). The opt-in confirmation message must contain the brand name, instructions on how to request help, message frequency, "message and data rates may apply" disclosure, and instructions on how to opt-out. The HELP response must include the brand name and a toll-free number, email, or website where the consumer can reach out for help. The STOP/opt-out confirmation message must contain the brand name, confirmation of opt-out, and confirmation they will receive no further messages. |
Needs a compliant Privacy Policy. Add link and/or verbiage for compliant Privacy policy disclosures (state that no mobile opt in data will be shared with third parties). Include instructions on how the end user can receive further support from the brand regarding the message program (for example, Reply HELP for help), or this information must be present in the brand's terms and conditions. | 852 | Provide Terms and Conditions link (include a link to the message program terms and conditions, or the complete message program terms and conditions language). Provide a Privacy Policy link (include a link to the message program privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared) |
| Needs compliant and accurate CTA information, Opt-in message/Confirmation MT must contain brand name, HELP, opt-out, message. frequency and associated fees disclosures. Opt-out message must contain brand name and indicate that no further messages will be sent. HELP message must contain brand name and contain support contact (email, phone number, or support website). | 861 | Ensure the CTA/Message Flow field explains exactly how the brand collects consent. It must also include a link to the Terms and Conditions (or the link can be provided in the Terms Link field). Please ensure your keyword responses are compliant with the requirements listed in rejection code 611. |