Competitor profiles, silver bullets, and landmines in Empower allow you to equip your sales team with competitive intelligence, counter competitor strengths, and highlight key market differentiators directly during AIRO coaching and live calls. In this guide, you’ll learn how to navigate to AIRO coach competitor settings, create competitor profiles with logos and pricing details, set up silver bullets, and configure landmines.

Create and configure competitor profiles

1. Access AIRO coach settings and filter competitor view

Navigate to your Empower coaching settings and filter your competitor profiles view.

1. Log in to your Empower account.

2. In the left navigation sidebar, click on AIRO coach.

3. Click on Competitor.

4. Select your preferred view tab: All, Active, or Disabled.

2. Create a new competitor profile and fill in basic details

Establish the core profile, brand logo, website link, description, and pricing explanation for your competitor.

1. Click on the Create button.

2. Enter the Competitor name.

3. Add the competitor Logo by pasting an image URL or uploading an image file.

4. Enter the competitor's Website URL.

5. Type a clear Competitor description outlining their positioning.

6. Enter the Pricing explanation detailing their pricing model and tier structure.

3. Add Silver Bullets to counter competitor strengths

Provide your team with proven positioning statements and counter-arguments to neutralize competitor advantages.

1. In the left navigation menu of the competitor profile configuration, click on Silver bullets.

2. Add a Silver bullet : a perfect counter-argument or response to a competitor's key strength.

3. Save your entry.

Effective silver bullets give sales reps immediate, actionable responses when prospects bring up specific features or strengths of a competitor.

4. Add Landmines to highlight weaknesses

Identify potential traps or hidden weaknesses that sales reps can leverage during pitch sessions.

1. In the left navigation menu of the competitor profile configuration, click on Landmines.

2. Add a Landmine : a hidden weakness or vulnerability that competitors may exploit or that reps can address preemptively.

3. Click on Save to complete your competitor profile configuration.

🎉 You now know how to create and configure competitor profiles, silver bullets, and landmines in Empower and can equip your sales team with actionable competitive intelligence!