To protect consumers and improve the deliverability of legitimate text messages, the telecommunications industry has implemented various measures. Businesses are now required to register with The Campaign Registry to use phone numbers for their SMS campaigns.
Here are answers to some of the most frequently asked questions on this topic:
What is A2P 10DLC?
A2P 10DLC stands for "Application-to-Person 10-Digit-Long Code." This system is designed to allow businesses to send text messages using local 10-digit phone numbers.
Before the implementation of A2P 10DLC, long codes in the U.S. were primarily used for person-to-person (P2P) communications with low volume limits. This new system, designed for businesses, allows B2B companies to increase their message volume while improving delivery success.
Registering with The Campaign Registry enables the industry to regulate the traffic and quality of SMS campaigns, thus enhancing the overall consumer experience.
What is The Campaign Registry (TCR)?
The Campaign Registry (TCR) is the entity responsible for managing A2P 10DLC messaging campaign registrations. It establishes industry standards and collaborates with messaging companies, carriers, and other partners to provide reliable registration services.
Ringover acts as your sole intermediary in the registration process, eliminating the need for you to engage directly with the TCR.
Is it mandatory?
Yes, registration is mandatory for all clients using U.S. numbers for their SMS campaigns. Unregistered phone numbers will no longer be able to send SMS messages.
What if my business is not based in the United States?
If your business sends messages using U.S. phone numbers or conducts tests with U.S. numbers, you will need to register. If you are not sending messages to users in the U.S. using long codes, you do not need to take any action.
How long will it take for my number to be approved?
Approval times for registration can vary from 20 to 30 business days. The timeframe is influenced by factors such as the nature of your traffic, the volume of text messages sent by your users, and the accuracy of your application. We recommend starting the registration process as early as possible.
How can I register to use SMS campaigns in Ringover?
To begin the registration process, please contact our support team directly at support@ringover.com or tcr@ringover.com. We are also working on implementing a simplified registration process that will be available soon.